Leporello
Briefing
This leporello was created as a school assignment in a graphic design course, with the main goal of practicing the design, layout, and production of an accordion-folded (leporello/z-fold) brochure. The task likely required students to develop a complete promotional piece for a fictional or real brand, from concept development to final visual execution, while mastering principles like visual hierarchy, narrative flow through folds, typography, color theory, and image composition.
Software
Concept
For this school assignment, I designed a leporello brochure as an advertising medium for a streetwear client. The goal was to create a visually appealing, modern, and coherent brochure that aligns with the brand’s identity.
The core idea revolves around personal transformation and the courage to break free from conformity. Wearing RB is positioned not just as a fashion choice, but as an act of rebellion against uniformity and a declaration of self-belief.
Motivation
The project aimed to practice creating a dynamic, engaging leporello that tells a sequential story in a compact print format. By using a streetwear brand, the design explores bold typography, vibrant colors, and motivational messaging to convey a strong, youthful brand personality.
